There’s an old saying that goes, the more you know, the more you realize you don‘t know.
Wow.
After reading this post, never was I more aware of what I didn’t know…or, perhaps, more correctly, I knew there was so much more to know and do, but now I know the actual monsters in the closet!
Brian Feinblum, CMO, Media Connect PR, wrote this post. It wore me out!
Whether or not you agree with all of it (as in modifying your manuscript to PR angles), there’s much, much more to consider.
My head just exploded.
Sure, you’re just one person, the author, and if you’re an Indie author, that makes you less-than-one person, because you’re spread so thin. Then throw in that all this costs time and money and soul, and well, there goes your head. All over your computer and walls. Ceiling, if you have a big one.
This is one of the best posts I’ve read regarding this kind of stuff, because it actually breaks out a lot of specifics that need to be taken into account by PR specialists. Again, whether or not you believe it all, or want to do it all, this is how PR people think. I think it all has merit. It’s just never gonna happen on my end. My resources are far too limited to be able to even partake in a little of what Brian and his ilk’s magic can wand (yes, I’ve already approached and priced PR/promo work)—and I do not want to hear from those of you who so blindly, blithely, and tritely spout “Then don’t get into this business if you can’t afford it.” There are more than one or three reasons to “get into this business,” and it’s not all about money.
So, sit back, read, and face the monsters in your closet.
I need to clean up my office….